1. STRAW PREP
Once the straw is selected, it undergoes a variety of steps, including stripping, washing, cooking, dyeing and drying.
It can be tough to choose among the many distinctive silhouettes. Start with the one that seems best suited to your everyday style, or that fits a special occasion.
Take a look behind the scenes to see how our hats evolve from raw materials to prime example of fine craftsmanship.
Once the straw is selected, it undergoes a variety of steps, including stripping, washing, cooking, dyeing and drying.
After being sent in bundles to the weavers, the straw is woven with different artisanal technique. Some are done entirely by hand, Others make use of wooden blocks, cone molds and simple looms. The most complex weaven can take months.
Once they have passed quality inspection, all the hats are sent to our factory in Garland, Texas, to be blocked into a shape, stiffened or treated, according to each style.
We use a variety of different materials, according to traditional styles and artisanal techniques—all of them chosen for comfort and endurance.
We use a variety of different materials according to traditional style and artisanal techniques- all of them chosen for comfort and endurance.
Toquilla
Made from the braided leaves of a palm-like plant native to Ecuador, toquilla is the flexible straw traditionally used in lightweight, breathable panama hats.
Shantung
This featherweight material is actually made from resilient, plant-based paper that is rolled into a straw-like form. it is extremely light and durable, comparable to toquilla.
Palm
Dried palm fronds are split to from delicate yet robust straw. This is hand-braided into fine, tight bands that form the core structures of our palm braid hats.
Bangora
Like shantung, this is made from a plant-based paper that is given a straw-like form and woven in a perpendicular pattern sometimes referred to as Bangkok weave.
The perfomance and longevity of your hat depends on a few simple steps.
Handling Your Hat
To put on or remove your straw hat, lightly hold the front of the hat, the sturdiest part where the crown meets the brim. Handling by the brim may warp and twist the brim over time, giving it an uneven look. You can also gently put on and take off your hat by the top of the crown. Don't grab it too tightly, or you might crack the straw.
Heat Exposure
Avoid exposing your hat to the heat from stoves, radiators, lamps, car windows and enclosed cars in the summer. The combination of the heat and perspiration can shrink the sweatband.
Storage
Store your straw hat upside down on its crown, on a clean surface or in a box. This helps protect the shape of the brim.
Cleaning
Start by gently brushing away dirt and debris. Once most of the dirt and dust is off, use a damp cloth to wipe down the straw. Lightly spot-test first in an inconspicuous area. Be sure to dry the hat at room temperature.