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Made with pride in Texas, the Eureka is a statement-making style with a touch of Southwestern flair. Crafted of quality felt with a firm finish, it has a pinch front crown, pencil-curled brim augmented with turquoise stones and a wide grosgrain hatband with a turquoise stone accent and shovel pin. Back in 1865, while stuck in a rainstorm in the Colorado Rockies, John B. Stetson had his fateful eureka moment, creating the first-ever Stetson hat, which was purpose-built to ward off whatever the elements could throw its way. More than a century-and-a-half later, The Eureka carries on that same pioneering spirit.

  • 5” Pinch Front Crown
  • 3 3/4” Pencil Curl Brim
  • Grosgrain Hatband
  • Turquoise Stone Accent
  • Shovel Pin
  • Satin Liner
  • Genuine Leather Sweatband
  • Firm Finish
  • 100% Quality Felt
  • Handmade in the U.S.A.

SKU: XWEUKA-5236-20-S0

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Since 1865

True Heritage

Our story begins in the 1860s, when John B. Stetson was prospecting for gold in the Colorado Rockies and, struck by a sudden rainstorm, quickly fashioned a felt hat for protection. The modern cowboy hat was born, and more than a century and a half later, John B.’s pioneering legacy and commitment to quality live on in everything we make.

Crafted to last

Legendary Quality

From start to finish, our signature hats are made by hand in Texas, using only the finest materials and time-tested techniques, often utilizing the same machinery we’ve been using for decades. The result? The world’s most legendary hats, designed for the long haul and crafted to be passed on from one generation to the next.

Worn the world over

Singular Style

Our hats are iconic, and yet, each is truly unique—because no two Stetsons are ever worn the same way. Put one on, and you’re joining a community of true individuals unified in their appreciation of enduring quality and style that transcends trend.


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